#Apple games for mac strategy android#
#Apple games for mac strategy Pc#
#Apple games for mac strategy tv#

You start again and this time you find a weak neighbor with no allies. You start over as a bigger country and attack a smaller neighbor - and suddenly you're in a war against several large countries at once. You have a country and three thousand infantrymen - what can you do? You decide to attack your neighbor - and they cut you down like reeds.

#Apple games for mac strategy tv#

And like Apple’s other hardware, it’s simply a user interface using a TV as a “blank canvas.” (Apple is also funding original programming and is reportedly interested in creating a “skinny bundle” of video content for Apple users.Steep learning curve When you start out, it can be overwhelming. But the Apple TV set-top box offers an undeniably simpler interface compared to most TVs. Jobs probably envisioned an actual television set, and rumors of Apple making one never seem to die. Before he died, Jobs famously told biographer (and former TIME editor) Walter Issacson that he had “cracked” television. Sales aside, the device also helped Apple make progress on its longtime quest to reinvent television. When it was introduced in 2006, it was labeled a “hobby.” But since then, it has sold tens of millions of units, and Apple has lately shown renewed interest in improving the product. It’s also instructive to look at the Apple TV. All of that hardware had one thing in common: Powerful hardware, yes, but more importantly, a user interface, apps and services that people loved, or still love.

#Apple games for mac strategy Pc#

The iPad, meanwhile, set off further disruption of the PC world. We also know how it disrupted the music industry with the iPod, and the communications world with the iPhone. We all know how Apple disrupted the PC market with the Mac, introducing the graphical user interface and mouse to a wide audience for the first time.

#Apple games for mac strategy android#

The Android world in particular suffers from terrible bifurcation, exacerbated by the myriad hardware and software versions available. But none of Apple’s competitors can deliver the level of continuity across devices that it can. Of course, all hardware is a “blank canvas” to some degree. As Apple sees it, the iPhone is a blank canvas on which it can paint. I remember the conversation well, because it has shaped my understanding of the company ever since. His reply? “It’s a piece of glass for Apple to deliver its exciting new software.” I replied that it was a block of metal with a glass screen. He turned it off, put it on the table and asked me what I saw. When Apple first launched the iPhone in 2007, Phil Schiller, now the company’s senior vice president of marketing, showed me the original device.

But for Apple, hardware is simply a vehicle for delivering its other creations, like user interfaces, apps and services (the lattermost of which is an important source of growth for the company.) Taken together, these components power a rich cross-platform experience that allow Apple users to keep their myriad devices in sync and up-to-date. Hardware is critical to Apple, accounting for the vast majority of the company’s revenue. You have to understand something about Apple: Ideologically speaking, it’s an operating system and user interface company first, hardware company second - and user interfaces are a form of content.ĭon’t get me wrong. The content-first approach is still evident in Apple’s decision making today.